Free · 5 minutes
The Trusted Number Audit
A 10-question diagnostic to find out whether your data problems are accuracy problems or trust problems between teams. Five minutes. Free. You get the read at the end.
Take the audit →
The premise
Most marketing data problems aren’t accuracy problems. They’re trust problems between teams. Marketing wants Gross Revenue. Finance wants Net. Operations wants something in between. Nobody has explicitly disagreed, but reports drift to align with individual preferences, not departmental ones.
The audit surfaces whether that’s your situation, before you spend the budget on the next tool that promises to fix it.
What the audit covers
- Whether the same metric is calculated three ways across departments
- Whether your data engineers stopped modifying tables and started building duplicates
- Whether your dashboards take minutes to load because they sit on stacked views
- Whether scheduled queries are materializing tables nobody is tracking
- Whether marketing, finance, and operations have ever explicitly agreed on Net Revenue
- Whether your AI pilots run on data your stakeholders trust
What you get back
A short read on whether your data problem is an accuracy problem or a trust problem. If it’s a trust problem, no new tool will fix it. The audit tells you which one you’re looking at, and what the smallest first move is.
Start the audit
10 questions. 5 minutes. Free. You get the read at the end.
Take the audit →Prefer to talk it through? Book a free 30-minute call.