For Directors and VPs at $50M+ DTC eCom
The First Loop
Four weeks. One trusted artifact shipped end-to-end. Your Horizon defined. It becomes the proposal for an ongoing engagement, or a clean exit with real value in hand. Director-budget-friendly.
Book a call to scope
The premise
You’re about to sign a contract for the next tool that promises clarity. You suspect what you actually have is a governance problem. The First Loop is the smaller, cheaper, faster way to find out before you spend the budget.
Most data problems aren’t accuracy problems. They’re trust problems between teams. Four weeks is long enough to surface them, ship one trusted artifact end-to-end, and prove the diagnosis on real data.
What you get, week by week
Diagnose
Stack walkthrough, lineage map, definition audit. I find where the same metric is calculated three ways. I sit with marketing, finance, and operations to surface the conversations the company has been quietly avoiding.
Define the Horizon
One success definition your stakeholders sign off on before any code gets written. The single artifact we’ll ship. The metric that matters. The decision it unblocks.
Act
Ship the artifact end-to-end on the foundation that’s already there. No new tools. Visible lineage. Production and dev aligned. The artifact is small on purpose, so it ships.
Reflect
Stakeholder review. What worked, what didn’t, what’s next. Either a written proposal for the ongoing engagement, or a clean handoff with the artifact in hand.
What you walk away with
- One trusted artifact shipped end-to-end (a dashboard, a model, a lineage map)
- The Horizon: a written success definition stakeholders signed off on
- A diagnosis of where the governance gaps actually are, with evidence
- A proposal for the ongoing engagement, scoped against your real stack
- Or a clean exit. No retainer pressure, no re-papering
“Lluis came in to help us with dashboards and within a month told us that we didn’t have a problem with the dashboards. The problem was the governance. Three months later we had a clean dbt foundation, revenue and margin definitions every department had signed off on, automated 9am reporting running on shared models, and a 66% reduction in data processing costs. The dbt work was the easy part. The hardest part was the conversations he made us have. Worth it.”
Pricing
$10,000. Fixed scope, fixed price.
The First Loop is sized to Director-level discretionary budgets. No retainer commitment beyond the four weeks. The deliverable is the trusted artifact and the Horizon — not a slide deck.
I have skin in your outcome, not in any vendor’s revenue. No preferred partners. No reseller margins.
Recent work
A $100M+ DTC eCom asked me to build dashboards. After a month inside the stack I told them their dashboards weren’t the problem. Two months later: a 9am dashboard the whole org trusts, definitions every department signed off on, 66% reduction in data processing costs, no new tool.
Start The First Loop
A free 30-minute call to scope. No pitch, an honest conversation about whether the work I do is the work you need.
Book a free call