Privacy Policy

Last updated: May 2026

Who we are

This website is operated by Lluis Gasso (www.lluisgasso.com), a Fractional Head of Analytics consultancy based in Barcelona.

Cookies we use

We use a single first-party cookie to remember your cookie preferences:

Cookie Purpose Duration
cookie_consent Stores whether you accepted or declined analytics cookies 1 year

Analytics

If you accept cookies, we load Google Analytics 4 (property G-BEDDHR5FR3) to understand how visitors use the site. GA4 collects:

  • Pages visited and navigation patterns
  • Approximate time spent on each page
  • CTA and link clicks
  • Device type, browser, and general location (country/city level)

Google Analytics sets its own cookies (e.g. _ga, _ga_*) on the .lluisgasso.com domain. These are used to distinguish unique visitors and sessions. For details, see Google's Privacy Policy.

LinkedIn Insight Tag

If you accept cookies, we also load the LinkedIn Insight Tag (partner ID 9314172). It is used to:

  • Measure conversions and the performance of LinkedIn ad campaigns
  • Build website-visitor audiences for LinkedIn advertising (retargeting)
  • Provide aggregated demographic insights about visitors

The LinkedIn Insight Tag sets cookies on the .linkedin.com domain (e.g. lidc, bcookie, UserMatchHistory, AnalyticsSyncHistory). For details, see the LinkedIn Privacy Policy and Cookie Policy. You can opt out of LinkedIn's advertising cookies at any time via the LinkedIn opt-out page.

If you decline cookies, no analytics or advertising scripts are loaded and no tracking cookies are set beyond the consent preference cookie.

Changing your preference

You can change your cookie preference at any time by clearing your browser cookies for this site and reloading the page. The consent banner will appear again.

Third-party services

This site uses the following third-party services:

Email newsletter

If you subscribe to our newsletter (Ground Truth), we collect and store:

  • Email address — to send you newsletters
  • Subscription preferences — frequency, format, and topic choices
  • Consent records — timestamp, IP address, and the consent text shown at the time of subscription (for GDPR compliance)
  • Engagement data — email opens and link clicks, used to improve content relevance

We use a double opt-in process: after subscribing, you must confirm your email address before receiving any newsletters. Every email includes a one-click unsubscribe link. Unsubscription is processed immediately.

Newsletter emails are sent via Resend. See Resend's Privacy Policy. Subscriber data is stored in Cloudflare D1 (a database within our Cloudflare account). See Cloudflare's Privacy Policy.

You can manage your preferences, pause your subscription, or unsubscribe at any time via the preference center linked in every email. To request deletion of all your data, contact us via LinkedIn or by booking a call.

Data retention

Google Analytics data is retained for 14 months, after which it is automatically deleted. Newsletter subscriber data is retained while your subscription is active. If you unsubscribe, your data is retained for up to 90 days for re-subscription convenience, after which it may be deleted. Consent records are retained indefinitely for legal compliance.

Your rights

If you’re in the EU, UK, or another jurisdiction with similar privacy laws, you have the right to:

  • Access the data we hold about you
  • Correct inaccurate data
  • Request deletion of your data
  • Port your data to another service
  • Object to processing
  • Withdraw consent at any time

To exercise any of these rights, email hello@lluisgasso.com. We’ll respond within 30 days.

You can also opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.

Contact

If you have questions about this privacy policy, you can reach me via LinkedIn or book a call.